Messari: Meme Tokens are a Trojan Horse

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Meme coins are poised to remain an integral part of the cryptocurrency industry, potentially evolving into a distinct asset class, according to Messari Vice President Maartje Bas at the BUIDL Asia conference.

Bas emphasized that while cryptocurrency is often criticized for its lack of practical applications, meme coins have effectively fostered community engagement on the blockchain.

Bas highlighted the appeal of meme coins to investors, beyond their entertainment value, attributing the current surge in popularity to a “full-blown meme-mania” driven by optimism following the approval of spot Bitcoin ETFs.

He described these tokens as a means of monetizing attention, suggesting they could even serve as prediction markets for events such as US elections.

Furthermore, meme coins were likened to a “long-tail speculative service,” akin to lottery tickets or penny stocks, offering investors a high-risk, high-reward opportunity.

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